If you are reading this, then you will already have seen that we look rather different today than we did before!
We have a new brand, a new logo and a new website to mark this, our tenth anniversary year.
But why change what has served us so well to date?
Well, it’s not just because we want to avoid the ‘cobbler’s children’ syndrome, where he’s so busy caring for the footwear of customers that his own family are walking around with holes in the soles of their shoes. We spend a lot of our time advising clients on the importance of brand and reputation, of how to remain consistent to their core values but yet still be relevant and contemporary in a world that is changing at ever-increasing speed. A key element of that is how you look to the outside world and what your brand and logo is intended to communicate.
We founded Acceleris in November 2006, just a few months after the first ever tweet was sent and YouTube was launched. And if you want to reflect on how the world we work in has changed and the pace at which it has – and still is – developing, consider these simple but staggering statistics. There are now 500 million tweets sent a day around the world (that’s 200 billion a year); YouTube attracts one billion views of its videos each month.
Breaking through all that ‘noise’ calls for communications that are creative, not for their own sake but to achieve a client’s objectives.
Over the years we have earned a reputation for our creative approach to communications for clients in diverse sectors, from commercial fishing to social housing, from health and wellbeing to automotive, from the corporate world to the charity sector – and at a national and international level. We are proud of our growing collection of awards that are a testament to that reputation. It’s something we never take for granted and we work on it every single day.
As communications channels proliferate and the attention span of individuals shortens as a coping mechanism for the daily deluge of information they have to process, then choosing the right combination of activity to deliver client objectives becomes ever more crucial. That means we are constantly learning and developing our knowledge and skills.
So, for all these reasons, we decided to embrace ‘creative communications’ as the core definition of what we do. We also wanted a new brand that summed up our approach to communications, which is to listen before we speak, and really get to understand a client’s business, its challenges and objectives before we propose a campaign or course of action.
And like any good branding exercise, we’ve carried it right through all aspects of our agency, including across our offices in Harrogate and London. It’s given us a fresh, bright and stimulating working environment.
We’re delighted with the result.
But there is one thing that hasn’t changed and will remain a constant part of our DNA. And that is our absolute commitment to delivering outstanding service and for being a team that our clients and partners really enjoy working with. After all, in this digitally connected world, it’s still people relationships that count!
Please feel free to visit our new website and check out our new look for yourself: www.acceleris-mc.com