The end of one year and the beginning of another is always a time for both reflection and anticipation. Reflection on the successes – and disappointments – of the past 12 months and anticipation of what the coming year has in store. In an uncertain world, however, the only certainty is that events will happen that none of us can currently predict.
With a presidential election in the United States, a potential EU referendum in the UK, the continuing migrant crisis enveloping Europe and the insidious spread of terrorism, it can sometimes feel as though we are at the mercy of tumultuous events beyond our control. Institutions that once seemed to be the pillars of a stable society – Parliament, the Church, banking, the media, business and even sport – have all been mired in controversy.
So it is important at this time of year to reflect on the success of the things upon which we do have control.
In the case of Acceleris, on the verge of our 10th anniversary year, there has been much of which we can be justly proud.
We have won major national and international awards – named as ‘Large Agency of the Year’ in the UK Public Sector Communications Awards held at The Emirates Stadium in London and winner of the fiercely contested ‘Issues and Reputation Management’ trophy in the prestigious European Communications Excellence Awards in Stockholm. Such accolades are credit to the creativity, intelligence and commitment of the people who make up the Acceleris team in Yorkshire and London.
We have delivered campaigns for international clients in multiple languages in almost a dozen countries; we have launched new companies, re-branded existing ones, worked with Paralympian athlete Baroness (Tanni) Grey-Thompson to get a better deal for wheelchair users, produced our first hard back book to commemorate a charity client’s remarkable 150 year history and seen our team presented to its Patron, HRH The Princess Royal. We have seen our clients dominate the front pages of national newspapers, feature in television and radio news programmes and increase their social media profiles to positive effect.
In an increasingly ‘noisy’ world, where the amount of information is already at levels which the human brain finds hard to assimilate, the challenge for all organisations – be they in the public, private or third sector – is how to achieve ‘cut-through’ with their messages to ensure they reach the audiences they want to address.
That’s what we will be working to achieve for all our clients in 2016. We will do it by retaining a consistent desire to deliver a high quality service based on intelligence, insight and innovation allied to an enthusiasm to embrace new ideas and new thinking.
To all our clients, partners and friends, we thank you for your support in 2015 and wish you a very happy Christmas and a peaceful and prosperous New Year.