Monthly Archives: May 2012

M&S’s Shwhopping success

займ безработным The best PR campaigns are often the most simple. That certainly rings true for M&S which launched its ‘shwopping’ campaign last week. Fronted by actress Joanna Lumley, the campaign encourages M&S customers to donate an old item of clothing whenever they purchase something new from the store in an effort to reduce the…

You’re Only Tweeting When You’re Winning – Football and Social Media

As the season draws to a dramatic close with the Premier League title likely to come down to the very last games, fans across the country are increasingly taking to social media to discuss all things football. The 2011/2012 season marked the point where social media came of age with Twitter in particular, creating headlines…