Despite technology being all around us these days, recent findings have shown that only 50 per cent of charities and small business have a website! Not only this, only 23 per cent of those websites provide anything more than basic company information and 88% of these companies are not taking advantage of the growth opportunities of the web. To stand out, even getting something as simple as your website firing on all cylinders is a good start.
At Acceleris we are experts in all things third sector, having managed charity campaigns, rebranded charities, built websites and even written books for clients, so we know what we’re talking about.
Below are our top tips for charity websites:
- Convey your key messages simply and effectively
In the third sector charities are constantly trying to shout above all the noise of their competitors. It’s as much of a business environment as the public and private sectors, so making sure your key messages are being communicated in a way that’s easy to digest is crucial. Your website should communicate key messages wherever possible to avoid people leaving the website none the wiser.
- Strong calls to action
How are you going to get people to support your cause? Why should they care? Strong calls to action will not only show people that their help is needed, but will also encourage them to offer it.
- Create clear navigation
Make sure your website is easy to use. Pages should be clear and uncluttered and a logical and obvious navigation bar is a good start to ensuring people don’t take one look at your website and immediately head back to Facebook.
- Ensure a good balance between pictures and text
While images and video are great ‘sticky’ content, ensuring the balance is right is important. You don’t want a stale page full of text, but equally you don’t want a page that is just unexplained images. As is the case with so many things in life, balance is the key.
If you want to find out more about how to make your website a valuable tool to give you a competitive advantage, don’t hesitate to get in touch.