Tomorrow’s PR Professionals

Rebecca Hankic – Senior Account Manager at Acceleris

Acceleris runs its own training and development programme, the Acceleris Academy, to offer work placements to those looking for a break into the industry, as well as upskilling the team internally. In the last three years, we’ve recruited nine people through the Academy, and offered work placements to dozens more. With the role of PR agencies ever growing and involving, it’s vital to have fresh faces to offer new skills and expertise – so keep an eye on our vacancies page for when we’re next looking to hire!

Our Senior Account Director Ellie St George-Yorke sits on the regional CIPR committee, working to promote and support the PR sector in Yorkshire. As part of a programme of activity working with local students, Ellie and I spoke on a panel as part of a CIPR Meet the Professionals event at Leeds Beckett University.

Around 20 students from Leeds Beckett’s PR course, one of the best in the country, quizzed a panel of PR professionals from agencies and in-house roles across Yorkshire, to find out more about the future of PR and routes into the industry.

With many students looking for their first placements in the industry, how to apply for jobs was high on the agenda, as well as the opportunities in the region and retaining and nurturing young PR talent in Yorkshire.

So below are some of our top tips for getting into PR as discussed at the session – and will hopefully inspire some of the PR minds of tomorrow to stay in the region!

 Tips for getting into the industry

Know your stuff

We get so many applications for work experience and placements, from local schools to colleges, Universities and people looking for their first step into the industry, so we always look for people who have a real interest in the agency, our work and the industry itself.

When applying, familiarise yourself with what’s going on, what campaigns we’ve worked on and what specialisms we have – you’ll get so much more out of your placement and help build your skill set, if you read around the subject and get as under the skin of a client as you can!

Know your worth

This is equally important. Acceleris was one of the first in the region to commit to support Leeds Beckett University’s campaign to pay interns. PR is an incredibly competitive industry, but we’re passionate about supporting everyone in having the opportunity to get experience. If you work somewhere for more than two weeks and are contributing to valuable agency work, we believe this should be recognised. For graduates just out of Uni, it can be tempting to work for free and if you can afford it, it could be a great opportunity – but don’t accept that’s the only way to get work experience – it’s not!

You might also feel you’ve not got the experience to go into PR, but the team at Acceleris has a range of backgrounds, from former journalists to in-house specialists and German and Sports Management graduates! If you want to get into PR, keep at it – don’t let anyone tell you it’s not for you!

Get stuck in

A placement or internship provides a great opportunity to work on a range of different activity and broaden your skill set. Shout up, get involved and have an open mind on what you’re working on – you might think you want to focus on fashion PR and then realise charity campaigns are more your thing!

We’re also a sociable bunch, so if it’s going for a drink after work, making a round in the office or going for lunch, get involved. We love to see team players and you can learn a lot about the industry and what a future role might entail over a pint (or a bottle of prosecco in our Company Secretary’s case!).

 

To find out more about the Acceleris Academy, visit the page on our website or get in touch at info@acceleris-mc.com

 

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