The Power of Social Media

Joe Sanderson – intern at Acceleris

The world we live in is a mediatised one. Don’t know what this means? Don’t worry, it’s basically a posh academic way of saying that media, in all its various forms, affects our lives on a daily basis. In the same way as talk of the Brexit divorce bill or Meghan Markle (both equally important, obviously), we can’t get away from it.

From the moment you wake up in the morning and check what your friends are eating for breakfast on Instagram, to your bleary-eyed scrolling through endless cat memes to cheer yourself up at the end of a long day. From your morning paper to your Radio 2 fix on the way to work. From keeping in touch on your family iMessage group, to keeping abreast of your professional network on LinkedIn. From Twitter to Tumblr. Tinder to Pinterest. There’s no denying, media is everywhere.

This inescapable dominion of media over our society is indicative of the fact that we love to communicate. It’s a natural human instinct. We like company and we like talking to each other, and gone are the days when we had to get out of bed to do so. Media and communication are subtly and inherently intertwined with our lives, probably even in ways we can’t imagine and we’re not aware of.

The key driver of this gargantuan explosion of media in the modern age is a development that, despite seeming to have been around forever, is relatively new in terms of media history – social media. In days gone by, communicating to the masses required a fancy accent and a job with BBC or The Times. Now we can all do it, whenever we want, wherever we are. Everyone has a voice.

How you use that voice is up to you, and everybody is different, as shown by the top retweeted tweets of 2017. It could be to try your luck at getting free chicken nuggets, like Carter Wilkerson, whose tweet tops the list.

Source: @carterjwm

However, where one sees free chicken, another sees a marketing and PR opportunity, and Wendy’s response is a perfect example of making social media work for your business. Companies can now communicate with their customers more easily than ever before and, as in the case of Wendy’s, can even create PR and marketing campaigns for free (below).

Source: @Wendys

Social Media can be a powerful tool for your business. Particular success has been seen in the third sector, with charity initiatives consistently gaining momentum on sites like Facebook and Twitter. For example, Andy Johnson’s, @LucidWhim’s and PC Dave Wise’s tweets raised vital awareness for mental health, breast cancer and police suicides, as well as generous donations for the relevant charities. They sit at number 5, 9 and 7 in the 2017’s top 10.

Source: AndyJohnson08

Source: @LucidWhim

Source: @CopThatCooks

Even humorous messages from celebrities like Jeremy Clarkson or Peter Crouch have the benefit, of boosting their personal brand and popularity. Jeremy’s dab and Peter’s family catch-up tweets placed 6th and 8th respectively.

Source: @JeremyClarkson

Source: @petercrouch

Source: @BarackObama

In the case of politicians, the personal branding opportunities that social media allows are a powerful campaigning tool, as seen in the recent US and UK elections, with all candidates being extremely active on Twitter. Barack Obama is one politician who has expertly used social media to create a positive personal brand and his tweet in August about race equality was 4th in the top 10.

If you’d like to view the full list of 10 top retweeted tweets, please visit http://www.mirror.co.uk/news/uk-news/revealed-most-retweeted-posts-2017-11640862.

Further, if you would like more information on how to harness the power of social media for you and your business, please contact Acceleris on 0845 4567 251.

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