After ten years at Acceleris I will be shortly leaving to take up a new role.
Instead of a long and tearful goodbye note I’ve collected my favourite photos (good and bad) that I think tell the story of the agency’s first ten years.
The Car Buyers’ Survival School
Back in time to 2007 and our first major campaign for Motors.co.uk (there would be many others) featuring motoring celeb Vicki Butler-Henderson. This was significant because it won our first award (Silver at the CIPR Pride Awards).
Bolton at Home
The launch of Bolton at Home’s ‘Door to Door’ project in 2008, featuring a fresh-faced gold medal winning Olympian (on the right). This was a film involving hundreds of local people (and the odd celeb) which was projected onto buildings in the town centre. Peter Kay was busy doing his big shop.
I had to include this – a gruelling 800 mile round trip across the UK to promote Motors.co.uk and their new in-car Tai Chi (it helps motorists to relax behind the wheel!) We still have those outfits somewhere.
This was for NYnet publicising the roll out of superfast broadband in North Yorkshire. I can’t remember why putting Alessandra (again, sorry!) on a train track helped but the story picked up lots of coverage. Alessandra was unhurt.
Vantage Motor Group
The launch of the Vantage Community Drive and one of my favourite photos (Chris North) capturing the action. This was a competition for our client Vantage Motor Group which saw community groups benefiting from cash grants.
Shipwrecked Mariner’s Society
‘Celebrations of the Sea’ for the Shipwrecked Mariner’s Society (Kate Westaway). This was a fantastic photography exhibition to help raise awareness of the important work of this maritime charity. We’ve since run an annual photography competition which has grown in popularity each year.
Remade in Britain
This photo must be the most widely used in Acceleris history. Shot by (Simon Dewhurst) in a skip for the price of a used Mondeo, it helped launch upcycling business Remade in Britain.
The National Federation of Fishermen’s Organisations (NFFO)
‘Navigating a Perfect Media Storm’ – for the National Federation of Fishermen’s Organisations (NFFO) (Chris North again). This photo accompanied a wide reaching campaign to promote the interests of UK fisherman in the media and helped kick-start the agency’s maritime specialism. It also marked the agency’s first international award (2013 European Communications Excellence Awards – ‘Issues and reputation management).
NHS IQ and the Wheelchair Leadership Alliance (Warren King). This was a striking image of Baroness Tanni Grey-Thompson with Alliance members launching a campaign to improve wheelchair provision in the NHS. This tells a complex story with a very simple photo.
There are so many glam photos of the team to choose from but this shows what happens if you take everyone to the outskirts of Leeds, lock them in a yurt and add a free bar.
Thank you to everyone, clients and colleagues for a memorable decade and enjoy the next ten years.