Tag Archive for yorkshire

Ey up! It’s Yorkshire Day!

Why today?

Every year, on the 1 August, the people of Yorkshire put on a united front to celebrate their home county. But why today? The first ever ‘Yorkshire Day’ took place on 1 August in 1975, after it had been officially declared the previous year at a meeting of the Yorkshire Ridings Society. According to BBC reporter Carole Green, “every year, on that day, members of the Society read a declaration of the integrity of Yorkshire at each of the four Bars of York” (no, not the drinking kind!).

This year the main event will take place in the South of Yorkshire, as Sheffield’s civic officials take part in a march to Sheffield Cathedral, followed by a parade and a day of festivities. Since we’re celebrating all things Yorkshire, we thought we’d take a look at some of the best PR stunts and activities that took place today.

Yorkshire Day

Yorkshire Day vending machine, Xscape in Castleford

Xscape, the leisure complex in Castleford, has installed its very own Yorkshire-esque vending machine. Forget fruit pastels and fanta, think Yorkshire puddings, tea and flat caps! Brands such as Yorkshire Tea, Yorkshire Water, Seabrook Crisps, Henderson’s Relish, and Aunt Bessie’s have all contributed their Yorkshire-based products in support of today’s event.

 The reopening of Piece Hall

The Piece Hall in Halifax is thought to be one of the few Georgian buildings to showcase the history of Yorkshire’s working people, rather than that of the aristocracy, and it reopens today! From 10am onwards, a multitude of new businesses and shops run by the Piece Hall Trust opened to visitors for the first time, marking the start of a day of fun-filled activities for the public.

Nicky Chance Thompson, Chief Executive of The Piece Hall Trust said:

‘The Piece Hall is a much-loved building here in Halifax and we wanted to welcome local people first, to see for themselves the work that has been undertaken to transform this major piece of our heritage into a stunning part of our future.’

York Maze

York Maze is holding a Yorkshire pudding throwing competition to show their appreciation of ‘God’s Own Country’ (what a waste!), as well as a straw bale race and live music to commemorate our county.

Pubs in Leeds

It has also been reported by the Yorkshire Evening Post that the town of Leeds, will rename all its pubs after celebrities from Yorkshire- that shouldmake the infamous ‘Otley run’ (a bar crawl that runs through Headingly) more interesting! The bars are said to be named after the likes of Alan Bennett, Corinne Bailey-Rae, Dynamo, Nicola Adams, and, of course, Sean Bean.

 

Instagram

And what better way to promote our white rose county than social media? Most notably Instagram and Twitter have been bombarded by a plethora of images posted by the general public, all of which are rejoicing over everything Yorkshire- and of course we’re all using #YorkshireDay.

 

 

 

 

 

 

 

 

As a Yorkshire-based agency, we’ll certainly be enjoying a few cups of Yorkshire Tea to celebrate. To find out more about what we do for our Yorkshire clients (and those further afield) take a look at our case studies: http://www.acceleris-mc.com/.

Is the North the new capital of PR?

Rebecca Jackson, Account Manager

Rebecca Jackson, Account Manager

PR tends to be considered as a London-centric industry but this discounts the wealth of opportunities outside the capital. With the Northern Powerhouse movement gathering momentum and so many agencies in the North performing so well, we take a look at how businesses in Yorkshire and beyond are stealing London’s limelight.    

A journalist by trade, I joined Acceleris from The Daily Telegraph in 2013, where I’d worked as a content editor across the title’s digital platforms as well as the paper. At such a pivotal time in how we consume our media and access our news, it was a great opportunity to explore what was then and still is now a relatively unknown future for the papers that have been institutions for decades.

A Yorkshire girl born and bred, I found London too faceless – ironic for a city with such diversity and so much culture –and it takes itself just a bit too seriously. I was quickly drawn back to Yorkshire, where I began looking at opportunities in PR.

With so many agencies in the region, it quickly disproved the London-centric image that PR only truly exists in the capital. The regional awards ceremonies show there’s a thriving scene in the North and there are digital centres and media hubs popping up across the region’s major cities.

As an agency with a wealth of public and third sector clients, I was drawn to Acceleris and its work in the charity, health and social housing sectors. With a headquarters in beautiful Harrogate, as well as an office on Oxford Street in London, I get the best of both worlds. I have the opportunity to travel to the capital to meet clients and journalists and take part in events, but am able to return to a region with spectacular scenery, a functioning housing market and a thriving cultural scene that gives London a run for its money.

There’s a real danger with both PR companies and businesses that they think London is the be-all and end-all when it comes to a career, in anything. With opportunities in the capital so competitive it’s short sighted not to look further afield and consider some of the non-London agencies.

There will often be better career and progression opportunities, as well as some of the best training and the opportunity to network with the top PR practitioners across the region. You also get to work with regional journalists and publications which are still essential ways of communicating with the local community. PR Week’s recent ‘Top 150 Agencies’ table includes 30 agencies from outside London – showing how regional agencies can hold their own against the London offices.

Working in a boutique agency has given me the opportunity to work closely with experts in their industry – something you just wouldn’t get in a big London agency.

Whilst some businesses might place emphasis on working with a big agency, the reality is that at any agency you will only get one account team and boutique agencies are often able to offer a more hands-on senior team. We work with clients regionally and nationally, and even internationally – where we have held our own against some of the biggest brands and agencies in the world, winning the European Excellence Award for Reputation and Issues Management not once, but twice in the last three years, the last time in 2015 beating off internal teams at BP, Unilever and BASF.

This message should especially be enforced with students – Leeds Beckett has one of the top PR courses in the country but we regularly lose our best talent to the capital. Even when I was at University in Liverpool and Sheffield, I was told the job opportunities are in London. This creates an ongoing loss of talent from regions and a densely populated job pool in the capital, with applications for vacancies becoming increasingly competitive.

That graduates in London struggle to break into such a fiercely competitive industry potentially alienates some of the most talented future PR people – my own personal experience of friends trying to break into the industry left many disillusioned and looking at other careers.

Regional agencies often have more to spend in terms of time and training – we regularly have work experience students in from our local schools and sixth forms and they all get stuck into real jobs, not just making tea and watering plants!

Acceleris also runs the Acceleris Academy, which includes paid internships and placements, as well as internal training for the wider team – with individual staff members often presenting on different client campaigns, sharing knowledge and best practice. Members of our team sit on the regional board of the CIPR, ensuring we keep up-to-date with the latest trends, learnings and opportunities in the industry.

London is often mooted as the place to be, especially for young creatives wanting to work in the media, but with the Northern Powerhouse really taking shape and towns across the country now boasting healthy agency scenes, there’s never been a better time to look at alternatives to the capital for your next career move.

Rebecca’s blog first appeared via PR Careers at http://prcareers.co.uk/london-vs-regions/