Tag Archive for visuals

“We don’t live in a world of reality, we live in a world of perceptions” Gerald J. Simmons

When engineering a successful product or brand launch, perception is everything. Heavyweight social media overlords Brian Solis and Chris Brogan have suggested that a brand is simply a mental creation to help users differentiate between one product or company and another. Ultimately it’s a culmination of shared experiences. When you consider that the past five…

Rebranding – so much more than just a name…

Navigating any organisation through a rebrand is a colossal challenge. Let it first be said though, that, a rebrand isn’t simply just about changing a company’s name or logo. Although names and visual assets are important, a rebrand is about so much more than that. It is about shaping everything an organisation stands for, from…

Have a Word: Projects galore!

Spring and summer are always very busy for editorial and design projects at Acceleris so here’s a glimpse into what we’ve been up to lately. This department handles a wide range of projects, from large annual reports and websites to new branding suites and information leaflets. I manage the team as well as getting involved…

Making press photography work for you

Back in the day, producing photography for websites, press stories and promotional material was limited to those who spent hundreds of pounds on specialist equipment and completed expensive training. Today, things have changed. With the evolution of new technology anyone and everyone could become the next David Bailey, by simply switching on their smartphone and…

Blog Update: Keeping your regular publications fresh! (Part 2)

This week’s guest blog is courtesy of graphic designer, Ben Thompson, of How About Creative Solutions.To read the first instalment of this blog on keeping publications fresh, authored by Acceleris Senior Copywriter Charley Durham, click here.  Many good newsletters and magazines are designed around a strong and sometimes dynamic template, which is a great starting…