Tag Archive for public relations

Hunting For Awards – A Winning Team

The annual Acceleris away day is an opportunity for team-building, improving skillsets and most importantly of all, a healthy dose of competition between colleagues.

This year we embarked upon a Great Yorkshire Treasure Hunt set by our Chairman Nigel. With four teams working through six pages of cryptic clues and directions to take us round the beautiful Yorkshire countryside, it was a race against the (mileage) clock to answer all the questions in the shortest distance.

The winning team, Not Bad Cod Be Batter, pipped Run AMC to the winning post with a mileage difference of just 0.4 and a host of winning selfies.

But it’s not just away days we know about winning. On Friday, we were thrilled to find out we’ve been shortlisted for seven CIPR PRide Awards for the Yorkshire and Lincolnshire region and this year we celebrated winning more than 50 awards in our agency lifetime.

Amongst our gongs we count three European Excellence Awards we’ve won in four years for our Issues and Reputation Management work and the three UK Public Sector Agency of the Year Awards as well as CIPR’s pub quiz team of the year, we’re proud of them all!

But why enter Awards? It’s not just because we’re competitive, honest. Being recognised by our industry builds credibility and recognises the creativity of our team and the results we’ve achieved for clients.

We’ve had clients approach us after seeing news of our awards in the papers or on our website, and the Award wall in our Harrogate office never fails to impress visitors.

Acceleris is a boutique agency with some very specialist credentials and campaigns, but we’ve often fought off big corporate contenders to win Awards – last year we beat IBM and Lidl in the Issues and Reputation Management category, plus – believe it or not – the Catholic Church! To be recognised for our creative thinking and campaigns and hold our own against some big players is testament to just how hard we work for our clients.

The CIPR’s PRide Awards celebrate the very best PR campaigns and teams in the region and we’ve got stiff competition across the region.

We’ve been shortlisted in seven categories (out of seven we entered if you must know) for a range of different campaigns, including our work launching disability organisation Purple, promoting greater autism awareness in airports for Experia, celebrating 100 years of maritime charity Seafarers UK and helping manage the reputation of Britain’s seafarers with trade union Nautilus International.

The results will be announced at an awards dinner on 30 November, but to read a bit more about our award-winning campaigns, take a look at our Awards cabinet.

Acceleris: a review of 2015

The end of one year and the beginning of another is always a time for both reflection and anticipation. Reflection on the successes – and disappointments – of the past 12 months and anticipation of what the coming year has in store. In an uncertain world, however, the only certainty is that events will happen that none of us can currently predict.

With  a presidential election in the United States, a potential EU referendum in the UK, the continuing migrant crisis enveloping Europe and the insidious spread of terrorism, it can sometimes feel as though we are at the mercy of tumultuous events beyond our control. Institutions that once seemed to be the pillars of a stable society – Parliament, the Church, banking, the media, business and even sport – have all been mired in controversy.

So it is important at this time of year to reflect on the success of the things upon which we do have control.

In the case of Acceleris, on the verge of our 10th anniversary year, there has been much of which we can be justly proud.

We have won major national and international awards – named  as ‘Large Agency of the Year’ in the UK Public Sector Communications Awards held at The Emirates Stadium in London and winner of the fiercely contested ‘Issues and Reputation Management’ trophy in the prestigious European Communications Excellence Awards in Stockholm. Such accolades are credit to the creativity, intelligence and commitment of the people who make up the Acceleris team in Yorkshire and London.

We recently won another European Excellence Award in 'Issues and Reputation Management'

We recently won another European Excellence Award in ‘Issues and Reputation Management’

We have delivered campaigns for international clients  in multiple languages in almost a dozen countries; we have launched new companies, re-branded existing ones, worked with Paralympian athlete Baroness (Tanni) Grey-Thompson to get a better deal for wheelchair users, produced our first hard back book to commemorate a charity client’s remarkable 150 year history and seen our team presented to its Patron, HRH The Princess Royal. We have seen our clients dominate the front pages of national newspapers, feature in television and radio news programmes and increase their social media profiles to positive effect.

We launched the Wheelchair Leadership Alliance this summer with the help of Baroness Grey-Thompson

We launched the Wheelchair Leadership Alliance this summer with the help of Baroness Grey-Thompson

In an increasingly ‘noisy’ world, where the amount of information is already at levels which the human brain finds hard to assimilate, the challenge for all organisations – be they in  the public, private or third sector – is how to achieve ‘cut-through’ with their messages to ensure they reach the audiences they want to address.

That’s what we will be working to achieve for all our clients in 2016. We will do it by retaining a consistent desire to deliver a high quality service based on intelligence, insight and innovation allied to an enthusiasm to embrace new ideas and new thinking.

To all our clients, partners and friends, we thank you for your support in 2015 and wish you a very happy Christmas and a peaceful and prosperous New Year.