Tag Archive for music PR

Songs of Innocence: An Experience

When U2 released their latest album Songs of Innocence for free, they couldn’t have envisaged the resulting uproar from the public. Apple is said to have paid the band and their record label for five weeks of exclusivity to distribute the album, including a marketing campaign said to be worth around £62million, which coincided with…

This Is All Yours – inventive uses of beacon technology

Mercury Prize winners alt-J recently announced fans could listen to their anticipated second album This Is All Yours early through a specially-created app. However, rather than simply download and press play, the album can only be streamed in certain areas around the world, which the app helps you find or by using this map here.…