Two minutes – the length of time it will take for you to read this blog, if you have the time.
As a journalist student a couple of years back I was taught the importance of engaging with readers of online articles through including top line information of a story in just one sentence – as users will usually ‘switch off’ after about 30 seconds of reading an article on a mobile device.
Apparently our attention spans are declining, and we seem to have less and less time to get our daily dose of news with our increasingly busy lifestyles. Now, we only spend an average of 15 seconds reading articles on a device.
‘The Pool’ is a new multi-media platform which claims to offer a solution to those who are ‘too busy to browse’ (women at least) offering content on current affairs, lifestyle and advice in one neat, compact and easy to use platform.
Written by a mass-journalism ‘super-group’ I found the concept quite interesting, given the site’s editor Sam Baker is former editor of Cosmopolitan and Red magazine and now runs the site full time.