Tag Archive for intern

Intern’s Insight at Acceleris

Lucy Bune – Acceleris Work Experience Placement

Lucy Bune shares her Acceleris experience

I’ll admit I was nervous on the morning of Monday 3 July, getting ready in new ‘business- casual’ clothes that felt very formal, preparing for five days I was going to spend working at the Harrogate Office of Acceleris. I had been to the office once before to fill in several forms of the health and safety variety, given to me by the careers department of my school, which had organised the work experience programme, and encouraged us to independently seek out placements., which would take place in the 10 week long summer holiday after we finished our GCSE exams. I had contacted Acceleris after I read their information on the North Yorkshire work experience website, and felt it would suit me – I enjoyed media and English lessons and thought that PR or journalism would be a good fit for a future career, although I was not completely sure what ‘PR’ entailed and meant.

As I climbed the (many, many) stairs up to the office, I had absolutely no idea what to expect – I didn’t know the jobs I would be doing, or who (or what!) I would be working with. However my fears were soon put to rest when I met the team who were all extremely welcoming and friendly. I was given my very own desk with a computer and a phone, which I very much hoped I wouldn’t have to use.

Unfortunately, that was my first task – to contact the IT office and sort out my email address. When I got it set up, I was set straight into my second task, one which became a daily occurrence, reading through the newspaper to find any interesting articles.  It allowed me to settle into my new space and get to grips with the computer and email systems which I would have no idea how to use otherwise!

Over my week I have enjoyed a great deal of varied tasks which have been given to me – from creating social media posts, to research, editing photos and, of course, writing this blog, I have done much more than I thought happened in a PR office. My eyes have been opened to how much work goes into marketing, research, communications and the many other things that PR entails. I have found my experience very interesting and think it has given me some skills to boost my CV (the one everybody keeps going on about, that I’ve not actually made), an insight into the world of PR and I have also met some very lovely and hard working people who have made me feel welcome and that the work I was doing was important.

My favourite job has definitely been creating social media posts and graphics, particularly for twitter, and it has made me realise that this could be something to pursue in the future, especially for the growing need for companies to have social media profiles and strong online presences.

I would definitely advise any young person who is interested in PR, social media or any aspect of the media to try out a work experience or an internship at Acceleris as it will really help you understand what goes on in the world of public relations. My experience also helped me improve invaluable skills, not just on the computer, but also face to face communication, confidence, and talking on the phone! My advice to those preparing for an internship would be that you really don’t need to worry – this sound like a cliché, but it’s true – all the staff at Acceleris are extremely kind and warm, and you will soon feel like you fit right in. Keep on task and get your work done in order to maximise the potential of your work experience and give you the full range of the types of tasks that you could deal within a PR office.

And, finally, another cliché – have fun! I certainly did!

 

To read more on Acceleris’ current job vacancies, click here.

An Evening With Leeds University’s History Makers

150

The Royal Alfred Seafarers’ Society 150th Anniversary book ‘Home from Sea’

“You may tell a tale that takes up residence in someone’s soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows what they might do because of it, because of your words. That is your role, your gift.”
― Erin Morgenstern, The Night Circus

It’s been a constant source of disquiet for me that our brightest, youngest, most vital minds are sold the fallacy that the world is a barren wasteland of opportunity, with a paucity of enterprise and scant pickings, even for those who achieve straight A’s.

Such is the power of stories.

As someone who has never been out of work since age eight (family business making deliveries on a butcher’s bike) and who most definitely wasn’t a straight A student, I thought it was time to get out amongst our city’s young folk and learn for myself what was happening today.

During my time at the inward investment agency for Leeds City Region, I’d been privileged to hear from some truly inspirational leaders, from the emerging fields of fintech and med tech through to chief executives, operations managers, systems designers and many doctors, scientists, security experts and entrepreneurs. All of them confirmed the need for capable millennials in all sectors.

During my five years with HSBC Bank, I’d also seen inside numerous UK businesses and whether they were based in thriving metropolises or declining mill towns, they still relied on a pipeline of talent to help them achieve their business plans. I’ve always seen a glut of opportunity and plenty of need for workers to drive our economy, but with many of our jobs only coming into existence in the last five or ten years as digital disruption takes hold and transforms what we know, what skills do graduates need to fit in? And why are some graduates still keen to qualify in history?

When a colleague passed me the invitation to the History Society Careers Networking Dinner at Leeds University, I initially thought ‘what skills would history graduates have that we’d need here at Acceleris? Quickly followed by ‘what has history got to do with Public Relations?’ The answer to me quickly became ‘everything’.

At Acceleris, we deal in stories and use the power of a good story well told, to change opinions, win funding, stop hospitals from closing, fight misinformation and stop unsustainable practices. One of our most saleable skills is our detailed knowledge of the past and our ability to analyse the media and economic landscape to spot and tap into future trends and issues.

History is in our taxonomy and how we relate topics, themes and people to each other. Recently we’ve been appointed as project archivist for one of the UK’s oldest maritime charities, The Royal Alfred Seafarers’ Society. A role which required not only the conservation and cataloguing of images from 150 years of history, but also the authoring and preservation of a cherished story that would be told for years to come in a commemorative 106 page book produced by our Writers Inc. division.

The painstaking research and ability to deal with the minutiae of people’s personal memories, tall tales or vague reminiscences and the physical evidence had everything to do with the skills history graduates learn.

It’s the same with rapid fire news, features or copywriting, which are all based on the ability to listen and understand and to relate those pieces of information to the wider world, giving things context and meaning.

In addition to learning from a syllabus packed with relevant skills, the quality of the student-organised event I attended was also outstanding. The sit down dinner and the round-table approach, where local companies such as Deloitte, Irwin Mitchell and Teach First hosted around eight students each, showed a real razor-sharp insight into delivering the outcomes the group was looking for – so placements, internships and ultimately, employment.

prologue

The prologue to The Royal Alfred Seafarers’ Society 150th Anniversary book ‘Home from Sea’

These history graduates have certainly taken charge of writing their own life stories.

Interns Insight: Anna Talks Putting Skills to the Test

Having recently graduated from Sheffield Hallam University with a degree in English, I was keen to gain an insight into the world of PR. Throughout university, working in PR had become increasingly appealing for its creative opportunities and involvement with the media. A two week work experience placement with Acceleris was the perfect opportunity for me…

Intern’s Insight: Harry and Sam talk work experience

As part of our popular Acceleris Academy training and internship programme, we recently welcomed Harry Yates and Sam Walton-Fletcher into the office to experience the world of PR first hand. It was the first time we’d had two students with us at the same time and it was great to see the camaraderie between them,…

Experience worth working for

Following the financial downturn I think it’s fair to say the issues of employment and skills training for young people have risen in importance. The economic and social cost of allowing a generation to leave school with fewer opportunities has prompted many businesses and organisations to act to improve the situation – including several Acceleris…

Intern’s Insight: Hear from our recent work experience students

Acceleris’s work experience scheme helps students gain an understanding of the PR and communications industry. Work experience has become an essential way for students to stand out from the crowd, build up a bank of relevant skills and reinforce their CVs. Managing Director at Acceleris, Peter Davenport, says: “We believe work experience should provide a…