Tag Archive for best practice

Six steps to social seafaring!

In this fast moving hyper-connected world, it’s crucial that your social media is in shipshape fashion to ensure it doesn’t get swept away in the maelstrom of the digital world. Abide by the following top tips to keep yourself afloat! • Keep posts relevant to the industry – your followers follow you because of your…

Experience worth working for

Following the financial downturn I think it’s fair to say the issues of employment and skills training for young people have risen in importance. The economic and social cost of allowing a generation to leave school with fewer opportunities has prompted many businesses and organisations to act to improve the situation – including several Acceleris…

Nice sound bite, but the press release is alive and kicking

Last month, the executive director of government communications, Alex Aiken, declared “the press release is dead” at the PRCA’s National Conference. Although a provocative statement, I think that the press release is still integral, but certainly has to adapt if it is to avoid being relegated to spam status. As background, he argued PRs should…

Why the housing sector should embrace social media

The Government recently announced (9 August 2013) it was injecting £400,000 into a scheme called ‘Digital Deal,’ aimed at encouraging more social housing tenants to get online. So, what does this mean for housing providers? It means social networking should now form an integral and effective part of any social housing organisation’s communications strategy. As…