Tag Archive for advertising

Songs of Innocence: An Experience

When U2 released their latest album Songs of Innocence for free, they couldn’t have envisaged the resulting uproar from the public. Apple is said to have paid the band and their record label for five weeks of exclusivity to distribute the album, including a marketing campaign said to be worth around £62million, which coincided with…

The Importance of Communications

  We’re a talented bunch here at Acceleris HQ – as well as having experienced PR professionals, journalists and copywriters on the team, we also have people with experience in Marketing and Advertising. A recent discussion about the disciplines of Marketing, PR and Advertising and this inspired me to blog about what Georgia, Carys and I learnt…