Every year, on the 1 August, the people of Yorkshire put on a united front to celebrate their home county. But why today? The first ever ‘Yorkshire Day’ took place on 1 August in 1975, after it had been officially declared the previous year at a meeting of the Yorkshire Ridings Society. According to BBC reporter Carole Green, “every year, on that day, members of the Society read a declaration of the integrity of Yorkshire at each of the four Bars of York” (no, not the drinking kind!).
This year the main event will take place in the South of Yorkshire, as Sheffield’s civic officials take part in a march to Sheffield Cathedral, followed by a parade and a day of festivities. Since we’re celebrating all things Yorkshire, we thought we’d take a look at some of the best PR stunts and activities that took place today.
Yorkshire Day vending machine, Xscape in Castleford
Xscape, the leisure complex in Castleford, has installed its very own Yorkshire-esque vending machine. Forget fruit pastels and fanta, think Yorkshire puddings, tea and flat caps! Brands such as Yorkshire Tea, Yorkshire Water, Seabrook Crisps, Henderson’s Relish, and Aunt Bessie’s have all contributed their Yorkshire-based products in support of today’s event.
The reopening of Piece Hall
The Piece Hall in Halifax is thought to be one of the few Georgian buildings to showcase the history of Yorkshire’s working people, rather than that of the aristocracy, and it reopens today! From 10am onwards, a multitude of new businesses and shops run by the Piece Hall Trust opened to visitors for the first time, marking the start of a day of fun-filled activities for the public.
Nicky Chance Thompson, Chief Executive of The Piece Hall Trust said:
‘The Piece Hall is a much-loved building here in Halifax and we wanted to welcome local people first, to see for themselves the work that has been undertaken to transform this major piece of our heritage into a stunning part of our future.’
York Maze is holding a Yorkshire pudding throwing competition to show their appreciation of ‘God’s Own Country’ (what a waste!), as well as a straw bale race and live music to commemorate our county.
Pubs in Leeds
It has also been reported by the Yorkshire Evening Post that the town of Leeds, will rename all its pubs after celebrities from Yorkshire- that shouldmake the infamous ‘Otley run’ (a bar crawl that runs through Headingly) more interesting! The bars are said to be named after the likes of Alan Bennett, Corinne Bailey-Rae, Dynamo, Nicola Adams, and, of course, Sean Bean.
And what better way to promote our white rose county than social media? Most notably Instagram and Twitter have been bombarded by a plethora of images posted by the general public, all of which are rejoicing over everything Yorkshire- and of course we’re all using #YorkshireDay.
As a Yorkshire-based agency, we’ll certainly be enjoying a few cups of Yorkshire Tea to celebrate. To find out more about what we do for our Yorkshire clients (and those further afield) take a look at our case studies: http://www.acceleris-mc.com/.