Election Fever!

Ellie St George-Yorke, Account Director at Acceleris

Another week, another election. I know I’m running the risk of sounding like Brenda from Bristol but it does seem like we are having a lot of politics at the moment. You can’t walk into a coffee shop or sit on the train without overhearing a conversation about who said what or who forgot which figures. As we all head to the local school or community centre to cast our vote once again, here’s a quick look at how brands have jumped on election fever over the years.

This year, craft beer enthusiasts and marketing wizards, BrewDog has launched a campaign to create their own exit poll. It is encouraging voters to post a selfie of themselves outside their polling station and show their snap at BrewDog bars around the country for a free pint (who doesn’t love free booze!)

As ever, it’s crucial in what appears to be becoming a closer and closer election for young people to turn out to vote. Let’s face it, this election is one in particular that could be won or lost based on the youth vote. With this in mind, for a brand marketed at young people to be mobilising the youth vote has received a bit thumbs up on social media as well as appealing to its core demographic, driving them into its pubs and bars.

Elsewhere in election news, Banksy has got himself into trouble this week promising to send free prints to anyone voting against the Conservatives. Unfortunately for Banksy it turns out that bribery is frowned upon by the powers that be, no matter how much you are frustrated by the status quo and the Electoral Commission stepped in. In a rather sarcastic and aptly appropriate U-turn Banksy caved and retracted the offer via his website.

What’s interesting is to look at the spike this stunt has created in terms of Google searches for Banksy over the past week. As you can see while the great man himself calls the stunt ‘ill-conceived and legally dubious’, it certainly made an impact with keywords ‘Banksy vote’, ‘Banksy election’ and ‘Banksy website’ all appearing as rising searches over the last seven days.

When it comes to jumping on the interest around the election our clients are no exception. For maritime professionals’ trade union, Nautilus International, we have created an animation showing the UK’s reliance of seafaring and seafarers and have used this to encourage election candidates to support the maritime industries first in their manifestos and hopefully, once elected, in reality.

The animation forms part of the Union’s Jobs, Skills and the Future campaign which calls on the UK government and maritime industry to deliver decent work and training opportunities for British seafarers now before our seafaring skills and fleet are lost forever. By using the election as a hook to spread the word of the animation, the campaign has allowed the Union to shine a light on the issues facing those working at sea.

No matter the outcome on Friday morning, it will certainly have been an interesting period in our country’s history and there are opportunities for brands to piggy back or influence (maybe subtly) the outcome and aftermath of the election to encourage voters, who of course are consumers as well, to vote with their feet as well as their hearts come Thursday and beyond.

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