Simon Baylis

Stilettos, sea views and six packs – all in the name of charity

Last week we signed up as corporate members of Charity Comms a networking site for communications professionals working for some of the UK’s leading charities.

We are pleased to support the organisation which is an excellent hub for case studies and best practice with more than 4,000 members.

At Acceleris we have worked with charities large and small for a number of years to deliver creative and effective campaigns. In my time this has included organising peaceful protests in the streets of Leeds, dressing up in chicken costumes, and re-recording an Elton John classic – all for a good cause.

It’s been a busy few months for our charity team:

We organise a yearly fashion show for the Prince's Trust which is always a huge success

We organise a yearly fashion show for the Prince’s Trust which is always a huge success

We helped publicise a fundraising fashion show for the Prince’s Trust in Yorkshire and the Humber. Held at the National Railway Museum in York, the event raised in excess of £90,000 to support the charity’s work with young people.

We organised a national photography competition to find the UK’s best sea view for longstanding client the Shipwrecked Mariners’ Society.The competition received 456 entries and generated widespread national media coverage including several full page splashes (sorry).

Ex-Royal Marine, Rich McKeating approached us to help raise £100,000 for the Teenage Cancer Trust. The campaign ‘Titan Force Trip to Ripped’, will see twenty young men transformed to their ripped best in just six months, for a fundraising calendar (our offer to feature in the calendar was declined for obvious reasons).

We’ve also written our first book to celebrate the 150th anniversary of the Royal Alfred Seafarers Society.

Communication is important for every business and organisation but given the high profile and emotive work of many charities, clear and effective communications are integral to their success.

We’re also keenly aware just how tight budgets can be in the sector so we’re careful to make every penny spent on comms go as far as possible (as you’d expect with our Yorkshire roots!)

I am looking forward to being a Charity Comms member and getting involved in discussions, learning from fellow communications professionals and sharing our experience.

Find out more here:

We;re currently working with former marine, Rich McKeating, on a project for Teenage Cancer Trust

We’re currently working with former marine, Rich McKeating, on a project for the Teenage Cancer Trust

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