Dress in darker blouses and dresses to help make on your own seem skinnier if you wish to look thinner. Darker hues will hide the shape of your body and play down any bulges you do not want to stress.Sporting bright white right after Labour Time is actually alright.You can use outfits in every time…
When I started work at Acceleris nearly seven years ago (as of next month) little could I have imagined that this would be the beginning of a professional and personal interest of mine in all things maritime.
The irony of our HQ being in one of the most central and landlocked areas of the UK, has often been commented upon. But location has never been a barrier to us becoming one of the leading maritime communications and PR specialists in the country. As my colleague Ellie St George-Yorke said in her latest blog, our maritime sector work has seen us travel extensively and win our firstpan-European client.
As the Head of Writers Inc., the agency’s dedicated editorial project division, I am very proud of the work the team has done in the maritime industry across the public, private and third sectors. Whatever the client, we help to raise awareness of this country’s connection and dependence on the sea and the extraordinary people who work in sea-related trades.
To mark Seafish’s National Seafood Week, I wanted to take the opportunity to showcase some of the editorial projects, online and offline, Acceleris has undertaken for maritime clients. We are open to any brief and will always advise on the best platform and content for their audience and needs; ensure value for money; and work with the best suppliers to get the job done. Our work has so far encompassed:
- Websites and microsites
- A commemorative book
- Info graphics
- Annual reports
- Leaflets, presentation folders and other marketing collateral and stationery
- Social media campaigns.
- iFish – dispelling fishing industry myths on behalf of European trade body Europêche
PROJECT TYPE: Interactive microsite including innovative Fish Facts info graphic
LAUNCHED: April 2015
PEOPLE HAVE SAID: “I’ve looked at iFish and to be quite honest, I think it’s amazing, very well constructed and just the sort of thing we’ve been waiting for, to help promote and portray a real-time picture of the industry in light of so much pressure and negative press.”-Member of the public
SEE FOR YOURSELF…
PROJECT TYPE: Commemorative hardback history book
PUBLISHED: July 2015
PEOPLE HAVE SAID: “I am immensely pleased and proud of the book, which met and surpassed our expectations. Since the launch event we have had some verygood feedback from residents, relatives, staff, partner organisations and other external sources. No one could fail to like it and be impressed. We have a book of which we can be justifiably proud and a fitting tribute to the Royal Alfred.” – Commander Brian Boxall-Hunt MBE, Chief Executive of the Society
The first reaction of HRH The Princess Royal, on receiving the first copy of the book as the charity’s Patron, was: “Good title!”
SEE FOR YOURSELF…
PROJECT TYPE: Charity website raising awareness of its work providing vital financial aid to mariners in need
PEOPLE SAID: “I just wanted to thank you for all your work and the help you’ve given us to ensure we have a modern website to be proud of.” Stephen Fisher, Marketing & Communications Manager at the Society
SEE FOR YOURSELF…
You can see many more examples on our website www.acceleris-mc.com
If you have a need for a printed publication, website, microsite, or something completely different, please get in touch.
It’s not every day you get to shake hands with a senior member of the Royal Family, but Louise, Ellie and I got to do just that, when we met HRH The Princess Royal at a client event.
This was a very proud moment for all at Acceleris, for a number of reasons:
1) Princess Anne is one of the busiest royals, with a wide range of public roles. She supports or is Patron of 327 organisations (only The Queen, The Duke of Edinburgh and The Prince of Wales represent more). In 2014, she carried out nearly 530 engagements in the UK and overseas. She had four appointments that day alone, and reportedly shakes 300 hands a week – that’s 15,600 a year!
2) She is Patron of maritime charity The Royal Alfred Seafarers’ Society, a long-standing Acceleris client, which this year celebrated its 150th anniversary of caring for former seafarers and their dependants. The Princess attended the anniversary event in July as the charity’s VIP guest and to present it with a new Royal Charter.
3) She was the first to receive a copy of the Society’s 150th anniversary book Home From Sea – the first book to be produced by Acceleris!
Home From Sea charts the Royal Alfred’s history from its foundation as “a hospital for worn-out and disabled merchant seamen” in 1865, to the specialist care home and housing in Surrey that it is today. The brief was specific – to produce an engaging and informative record of the organisation that should be “picture heavy, wording light and suitable for a coffee table”.
Writers Inc., Acceleris’ editorial project division, really showed its mettle during what was a rewarding but often challenging task.
Strong client relationships really bolster successful projects. As this was to be a record of its first 150 years, the Royal Alfred understandably placed a lot of emphasis on getting this project right and set up a special ‘book committee’ of trustees and staff to work with us, each with their own valuable skill sets and insight into the Society.
After initial group meetings, the production process took 18 months. Efficient management was vital, covering:
- Editorial services – working alongside co-author John Allan, a maritime historian, we wrote several chapters and edited and proofread the entire book.
- Graphic design – it was a pleasure to partner with Rebus Design on the publication’s design work. They are an efficient, professional and creative team who had worked with us on Royal Alfred previously on its Annual Report and advertising.
- Print – local suppliers Harrogate Printing did a sterling job, offering advice and support at every turn and producing a top-class product, complete with hardback, gold leaf and immaculate finishing throughout.
- Research – in addition to our own insight and information built up over seven years of working with the charity, we delved into the charity’s archive, a veritable treasure trove of old photographs, poetry, cartoons, documents, press cuttings and personal journals and recollections from key personnel going back decades.
On 26 May, our book went to print, and on 3 July, the first copy was placed into the hands of Princess Anne.
Commander Brian Boxall-Hunt MBE, Chief Executive of the Society, said: “I am immensely pleased and proud of the book, which met and surpassed our expectations. Since the launch event we have had some very good feedback from residents, relatives, staff, partner organisations and other external sources. No one could fail to like it and be impressed. We have a book of which we can be justifiably proud and a fitting tribute to the Royal Alfred.”
Hear more from Brian here:
Now we look to the future and new similar opportunities. As technology evolves and shapes the way we consume content, it is heartening to confirm that the print publication still has its place and is often the most appropriate communications tool for some organisations and their audiences. The Royal Alfred now has an attractive, visual record of its first 150 years and, with this client’s support, we look forward to building on this new specialism for the agency.
For more information on this or other projects, please contact Charley Oakes on 0845 4567251 or email firstname.lastname@example.org
There’s a definite thrill in getting on a train to meet a client knowing you’re taking part in an agency first. For the very first time, Acceleris is collaborating on the publication of a book. The client: The Royal Alfred Seafarers’ Society. The topic: 150 years of care for former mariners in need. The challenge:…
Chances are you have Googled yourself at some point or another. It’s OK; it’s nothing to be bashful about. Most of us have done it, particularly those of us who work in industries where a strong and up-to-date online presence is important. Sometimes the results are unexpected and entertaining, not only to find where you…
Where will my content come from? This is one of the most important questions to ask yourself when producing marketing materials for your business. If you’re lucky enough to have an in-house marketing specialist, this will be an easy question to answer. If you don’t, you might choose to write the content yourself or outsource…
Any PR professional worth their salt will know that public relations is a constantly evolving industry. Even the most experienced will never know everything there is to know as the borders blur between the disciplines of PR, SEO, social media and marketing. The very creation of the Acceleris Academy programme of staff training and internships highlights…
At Acceleris, we have transformed our clients’ public profiles, revamped whole suites of marketing materials and revolutionised how clients communicate with the outside world. Put another way, change has led to clients increasing their business, getting their messages out to the public, forming better relationships with their stakeholders, dealing efficiently with crises or simply showcasing…
Ah, early January, the time for New Year’s resolutions, clean slates, big plans, and the best of intentions… As well as achieving personal goals such as shedding those surplus festive pounds and getting more exercise, why not get your business communications in shape too with five New Year writing resolutions from Acceleris? And unlike learning…
In an industry driven by the written word in nearly all its forms, it’s not surprising that lexicological questions, quirks, quibbles and quandaries cause heated debates in the office. As a writer I love this type of troubleshooting, usually introduced by, “Can I just check something with you?” These conversations are worthy of celebration as…