Charley Oakes

Seafood Week Part 3: Helping maritime organisations at their best, look their best

When I started work at Acceleris nearly seven years ago (as of next month) little could I have imagined that this would be the beginning of a professional and personal interest of mine in all things maritime.

The irony of our HQ being in one of the most central and landlocked areas of the UK, has often been commented upon. But location has never been a barrier to us becoming one of the leading maritime communications and PR specialists in the country. As my colleague Ellie St George-Yorke said in her latest blog, our maritime sector work has seen us travel extensively and win our firstpan-European client.39-Two residents on the Royal Eagle (Day trip steamer) on the Thames-1934 or 1935

As the Head of Writers Inc., the agency’s dedicated editorial project division, I am very proud of the work the team has done in the maritime industry across the public, private and third sectors. Whatever the client, we help to raise awareness of this country’s connection and dependence on the sea and the extraordinary people who work in sea-related trades.

 

To mark Seafish’s National Seafood Week, I wanted to take the opportunity to showcase some of the editorial projects, online and offline, Acceleris has undertaken for maritime clients. We are open to any brief and will always advise on the best platform and content for their audience and needs; ensure value for money; and work with the best suppliers to get the job done. Our work has so far encompassed:

  • Websites and microsites
  • A commemorative book
  • Info graphics
  • Annual reports
  • Leaflets, presentation folders and other marketing collateral and stationery
  • Social media campaigns.

There are too many from the last seven years to mention here, so I’ve chosen my three favourite, but very different Acceleris editorial projects in this sector to date:ifish

  • iFish – dispelling fishing industry myths on behalf of European trade body Europêche

PROJECT TYPE: Interactive microsite including innovative Fish Facts info graphic

LAUNCHED: April 2015

PEOPLE HAVE SAID: “I’ve looked at iFish and to be quite honest, I think it’s amazing, very well constructed and just the sort of thing we’ve been waiting for, to help promote and portray a real-time picture of the industry in light of so much pressure and negative press.”-Member of the public

SEE FOR YOURSELF…

 

  • Home From Sea – 150 years of The Royal Alfred Seafarers’ Society 150

PROJECT TYPE: Commemorative hardback history book

PUBLISHED: July 2015

PEOPLE HAVE SAID: “I am immensely pleased and proud of the book, which met and surpassed our expectations. Since the launch event we have had some verygood feedback from residents, relatives, staff, partner organisations and other external sources. No one could fail to like it and be impressed. We have a book of which we can be justifiably proud and a fitting tribute to the Royal Alfred.” – Commander Brian Boxall-Hunt MBE, Chief Executive of the Society

The first reaction of HRH The Princess Royal, on receiving the first copy of the book as the charity’s Patron, was: “Good title!”

SEE FOR YOURSELF…

 

  • shipwreckedmariners.org.uk

PROJECT TYPE: Charity website raising awareness of its work providing vital financial aid to mariners in need

LAUNCHED: June 2011shipwrecked web

PEOPLE SAID: I just wanted to thank you for all your work and the help you’ve given us to ensure we have a modern website to be proud of.” Stephen Fisher, Marketing & Communications Manager at the Society

SEE FOR YOURSELF…

 

You can see many more examples on our website www.acceleris-mc.com

If you have a need for a printed publication, website, microsite, or something completely different, please get in touch.

Rewriting the book on agency editorial services

The Royal Alfred Seafarers' Society Anniversary Book, Home From Sea

The Royal Alfred Seafarers’ Society Anniversary Book, Home From Sea

It’s not every day you get to shake hands with a senior member of the Royal Family, but Louise, Ellie and I got to do just that, when we met HRH The Princess Royal at a client event.

This was a very proud moment for all at Acceleris, for a number of reasons:

1)      Princess Anne is one of the busiest royals, with a wide range of public roles. She supports or is Patron of 327 organisations (only The Queen, The Duke of Edinburgh and The Prince of Wales represent more). In 2014, she carried out nearly 530 engagements in the UK and overseas. She had four appointments that day alone, and reportedly shakes 300 hands a week – that’s 15,600 a year!

2)      She is Patron of maritime charity The Royal Alfred Seafarers’ Society, a long-standing Acceleris client, which this year celebrated its 150th anniversary of caring for former seafarers and their dependants. The Princess attended the anniversary event in July as the charity’s VIP guest and to present it with a new Royal Charter.

3)      She was the first to receive a copy of the Society’s 150th anniversary book Home From Sea – the first book to be produced by Acceleris!

Louise meets HRH

Acceleris’ Managing Director, Louise Vaughan, meets Princess Anne

I was also lucky enough to meet HRH!

I was also lucky enough to meet HRH!

Home From Sea charts the Royal Alfred’s history from its foundation as “a hospital for worn-out and disabled merchant seamen” in 1865, to the specialist care home and housing in Surrey that it is today. The brief was specific – to produce an engaging and informative record of the organisation that should be “picture heavy, wording light and suitable for a coffee table”.

Writers Inc., Acceleris’ editorial project division, really showed its mettle during what was a rewarding but often challenging task.

Strong client relationships really bolster successful projects. As this was to be a record of its first 150 years, the Royal Alfred understandably placed a lot of emphasis on getting this project right and set up a special ‘book committee’ of trustees and staff to work with us, each with their own valuable skill sets and insight into the Society.

Then: an early meeting with the book committee

Then: an early meeting with the book committee

Now: the book committee with the finished article!

Now: the book committee with the finished article!

After initial group meetings, the production process took 18 months. Efficient management was vital, covering:

  • Editorial services – working alongside co-author John Allan, a maritime historian, we wrote several chapters and edited and proofread the entire book.
  • Graphic design – it was a pleasure to partner with Rebus Design on the publication’s design work. They are an efficient, professional and creative team who had worked with us on Royal Alfred previously on its Annual Report and advertising.
  • Print – local suppliers Harrogate Printing did a sterling job, offering advice and support at every turn and producing a top-class product, complete with hardback, gold leaf and immaculate finishing throughout.
  • Research – in addition to our own insight and information built up over seven years of working with the charity, we delved into the charity’s archive, a veritable treasure trove of old photographs, poetry, cartoons, documents, press cuttings and personal journals and recollections from key personnel going back decades.

On 26 May, our book went to print, and on 3 July, the first copy was placed into the hands of Princess Anne.

Commander Brian Boxall-Hunt MBE, Chief Executive of the Society, said: “I am immensely pleased and proud of the book, which met and surpassed our expectations. Since the launch event we have had some very good feedback from residents, relatives, staff, partner organisations and other external sources. No one could fail to like it and be impressed. We have a book of which we can be justifiably proud and a fitting tribute to the Royal Alfred.”

Hear more from Brian here:

Now we look to the future and new similar opportunities. As technology evolves and shapes the way we consume content, it is heartening to confirm that the print publication still has its place and is often the most appropriate communications tool for some organisations and their audiences. The Royal Alfred now has an attractive, visual record of its first 150 years and, with this client’s support, we look forward to building on this new specialism for the agency.

For more information on this or other projects, please contact Charley Oakes on 0845 4567251 or email charleyo@acceleris-mc.com 

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