Last Thursday as I sat at my computer uploading Simon Baylis’ latest blog on entering awards programmes, having cause to write an acceptance speech (see final line of his post) seemed like a distant and mystical dream. Little did I know what the rest of the day would bring!
Okay, so in reality there were no tears of gratitude or heartfelt acceptance speech, but I was very proud to join Louise and Simon Leonard at the annual Golden Hedgehog Awards in Manchester where the Acceleris team won not just one but two prickly accolades.
The first, for ‘Not for Profit Campaign of the Year’, recognised our work in conjunction with the Leeds Teaching Hospitals Trust on the Children’s Heart Surgery Fund. The judges commented that the campaign used a ‘wide range of creative tactics as well as its strong campaigning messages to generate high profile regional media coverage. ‘ Just a few of the results include: achieving over 300 pieces of coverage across both national and regional media, securing 60,000 signatures on a petition and raising over £40,000 for the charity’s Fighting Fund.
The second award of the evening and perhaps one of the most unexpected was the ‘Large Agency of the Year’. We nearly fell of our chairs when this was announced and made our way on stage to collect the trophy, thankfully with no Jennifer Lawrence Oscars-style tripping over ball gowns!
Winning an award like this is not only a boost to the agency’s credentials but is also fantastic recognition for all the hard work and dedication of our team. We think the judges’ comments say it all: ‘Since its launch, Acceleris has become recognised as one of the leading integrated communications agencies in the region with a broad national client base but also with specialist, niche skills and an expertise and commitment that is fuelling growth and development.’
As my first awards ceremony with Acceleris, it was great to bring these two hedgehogs home where they’re now enjoying life as part of our boardroom display (along with their friend from last year’s awards). I’m not so naïve as to think this is what happens at every awards ceremony but it certainly marks the start of what we hope will be another very positive year for Acceleris and our clients.
You could say we’ve certainly earned our spikes…