Monthly Archives: July 2017

Hunting For Awards – A Winning Team

The annual Acceleris away day is an opportunity for team-building, improving skillsets and most importantly of all, a healthy dose of competition between colleagues.

This year we embarked upon a Great Yorkshire Treasure Hunt set by our Chairman Nigel. With four teams working through six pages of cryptic clues and directions to take us round the beautiful Yorkshire countryside, it was a race against the (mileage) clock to answer all the questions in the shortest distance.

The winning team, Not Bad Cod Be Batter, pipped Run AMC to the winning post with a mileage difference of just 0.4 and a host of winning selfies.

But it’s not just away days we know about winning. On Friday, we were thrilled to find out we’ve been shortlisted for seven CIPR PRide Awards for the Yorkshire and Lincolnshire region and this year we celebrated winning more than 50 awards in our agency lifetime.

Amongst our gongs we count three European Excellence Awards we’ve won in four years for our Issues and Reputation Management work and the three UK Public Sector Agency of the Year Awards as well as CIPR’s pub quiz team of the year, we’re proud of them all!

But why enter Awards? It’s not just because we’re competitive, honest. Being recognised by our industry builds credibility and recognises the creativity of our team and the results we’ve achieved for clients.

We’ve had clients approach us after seeing news of our awards in the papers or on our website, and the Award wall in our Harrogate office never fails to impress visitors.

Acceleris is a boutique agency with some very specialist credentials and campaigns, but we’ve often fought off big corporate contenders to win Awards – last year we beat IBM and Lidl in the Issues and Reputation Management category, plus – believe it or not – the Catholic Church! To be recognised for our creative thinking and campaigns and hold our own against some big players is testament to just how hard we work for our clients.

The CIPR’s PRide Awards celebrate the very best PR campaigns and teams in the region and we’ve got stiff competition across the region.

We’ve been shortlisted in seven categories (out of seven we entered if you must know) for a range of different campaigns, including our work launching disability organisation Purple, promoting greater autism awareness in airports for Experia, celebrating 100 years of maritime charity Seafarers UK and helping manage the reputation of Britain’s seafarers with trade union Nautilus International.

The results will be announced at an awards dinner on 30 November, but to read a bit more about our award-winning campaigns, take a look at our Awards cabinet.

Intern’s Insight at Acceleris

Lucy Bune – Acceleris Work Experience Placement

Lucy Bune shares her Acceleris experience

I’ll admit I was nervous on the morning of Monday 3 July, getting ready in new ‘business- casual’ clothes that felt very formal, preparing for five days I was going to spend working at the Harrogate Office of Acceleris. I had been to the office once before to fill in several forms of the health and safety variety, given to me by the careers department of my school, which had organised the work experience programme, and encouraged us to independently seek out placements., which would take place in the 10 week long summer holiday after we finished our GCSE exams. I had contacted Acceleris after I read their information on the North Yorkshire work experience website, and felt it would suit me – I enjoyed media and English lessons and thought that PR or journalism would be a good fit for a future career, although I was not completely sure what ‘PR’ entailed and meant.

As I climbed the (many, many) stairs up to the office, I had absolutely no idea what to expect – I didn’t know the jobs I would be doing, or who (or what!) I would be working with. However my fears were soon put to rest when I met the team who were all extremely welcoming and friendly. I was given my very own desk with a computer and a phone, which I very much hoped I wouldn’t have to use.

Unfortunately, that was my first task – to contact the IT office and sort out my email address. When I got it set up, I was set straight into my second task, one which became a daily occurrence, reading through the newspaper to find any interesting articles.  It allowed me to settle into my new space and get to grips with the computer and email systems which I would have no idea how to use otherwise!

Over my week I have enjoyed a great deal of varied tasks which have been given to me – from creating social media posts, to research, editing photos and, of course, writing this blog, I have done much more than I thought happened in a PR office. My eyes have been opened to how much work goes into marketing, research, communications and the many other things that PR entails. I have found my experience very interesting and think it has given me some skills to boost my CV (the one everybody keeps going on about, that I’ve not actually made), an insight into the world of PR and I have also met some very lovely and hard working people who have made me feel welcome and that the work I was doing was important.

My favourite job has definitely been creating social media posts and graphics, particularly for twitter, and it has made me realise that this could be something to pursue in the future, especially for the growing need for companies to have social media profiles and strong online presences.

I would definitely advise any young person who is interested in PR, social media or any aspect of the media to try out a work experience or an internship at Acceleris as it will really help you understand what goes on in the world of public relations. My experience also helped me improve invaluable skills, not just on the computer, but also face to face communication, confidence, and talking on the phone! My advice to those preparing for an internship would be that you really don’t need to worry – this sound like a cliché, but it’s true – all the staff at Acceleris are extremely kind and warm, and you will soon feel like you fit right in. Keep on task and get your work done in order to maximise the potential of your work experience and give you the full range of the types of tasks that you could deal within a PR office.

And, finally, another cliché – have fun! I certainly did!

 

To read more on Acceleris’ current job vacancies, click here.