I start this article with a confession. I’ve fallen into the habit (and the modern stereotype) of sometimes choosing news and social media feeds over my latest C J Sansom hardback for bedtime reading. While absorbing media of all types is an essential part of any communications professional’s role, I’m not in denial – I know I must banish smart phones and computers from the bedroom and return to reading proper books! Until I invoke this technology-free zone, however, I’m trying to make my late-night browsing as useful as possible, by sharing it with others.
As copywriter at Acceleris, I’m always observing how organisations and indeed, other agencies, convey their messages in new and innovative ways and can alter emotions or perceptions as a result. Here are just a few examples I’ve spotted this week*.
1) This is the hardest quiz you’ll ever take
Our client The Royal Alfred Seafarers’ Society runs a specialist dementia care centre in Surrey, so a week rarely passes at Acceleris without the subject of dementia being discussed. Alzheimer’s Society, the leading UK care and research charity for people with this disease, has published a quiz on Buzzfeed. By devising questions and answers that are not as straightforward as they look, Alzheimer’s Society has shone a spotlight on how dementia can affect everyday thought processes.
2) Take the time to see the world around you, because some people can’t…
When I started watching this video, I didn’t know who was behind it or what it was for. I only know that the main message made me feel quite emotional and respectful of its creator, web content company Purple Feather. By creating a simple story about how words can change people’s attitudes, and using video as the medium, Purple Feather both entertains the viewer and subtly promotes its own services.
3) ‘Baby got books’?
This is a bookshop manager’s adaptation of a sexist and crass original rap track by Sir Mix-A-Lot, and the result, while grammatically unsound, is definitely an improvement. I also thought it was a fun and imaginative way of using modern culture references to encourage young people to read more books.
It also served to remind me that I need to restrict my iPhone addiction to daytime hours and reacquaint myself with Mr Sansom.
There are just 26 letters in the English alphabet. We make love by them; we make war with them. The ability to write effectively and appropriately for your intended audience and business is an essential skill no matter the output, whether for print or broadcast, internal or external. This is the culture of Writers Inc., the specialist editorial project division at Acceleris – why not find out more?
* These examples were spotted because they were trending or shared this week. Their original publication dates may vary