Monthly Archives: November 2014

“We don’t live in a world of reality, we live in a world of perceptions” Gerald J. Simmons

When engineering a successful product or brand launch, perception is everything. Heavyweight social media overlords Brian Solis and Chris Brogan have suggested that a brand is simply a mental creation to help users differentiate between one product or company and another. Ultimately it’s a culmination of shared experiences. When you consider that the past five…