Monthly Archives: August 2014

Rebranding – so much more than just a name…

Navigating any organisation through a rebrand is a colossal challenge. Let it first be said though, that, a rebrand isn’t simply just about changing a company’s name or logo. Although names and visual assets are important, a rebrand is about so much more than that. It is about shaping everything an organisation stands for, from…

Interns Insight: Anna Talks Putting Skills to the Test

Having recently graduated from Sheffield Hallam University with a degree in English, I was keen to gain an insight into the world of PR. Throughout university, working in PR had become increasingly appealing for its creative opportunities and involvement with the media. A two week work experience placement with Acceleris was the perfect opportunity for me…