Monthly Archives: August 2013

Why the housing sector should embrace social media

The Government recently announced (9 August 2013) it was injecting £400,000 into a scheme called ‘Digital Deal,’ aimed at encouraging more social housing tenants to get online. So, what does this mean for housing providers? It means social networking should now form an integral and effective part of any social housing organisation’s communications strategy. As…

Social Media vs CRM

Marketing Week recently discussed the value of social network monitoring and how by listening to consumer conversations this can ‘reflect wider customer behaviour.’ While traditionally Customer Relationship Management (CRM) systems are the best ways to collate customer data, for instance the Tesco Clubcard and the Boots Advantage Card, brands can’t ignore the fact that when…

Intern’s Insight: Hear from our recent work experience students

Acceleris’s work experience scheme helps students gain an understanding of the PR and communications industry. Work experience has become an essential way for students to stand out from the crowd, build up a bank of relevant skills and reinforce their CVs. Managing Director at Acceleris, Peter Davenport, says: “We believe work experience should provide a…