Monthly Archives: August 2012

Looking Back At The London 2012 Socialympics

So, social media isn’t a new thing. Yet, back in 2008 during the Beijing Olympics, Facebook and Twitter were still only fledgling community sites with a relatively small number of users who didn’t yet understand the impact these sites would have on the world’s future communications. We certainly didn’t foresee that these sites, on which we…

PR in the Media

As my last blog involved weeks of tedious research and clocked in just short of 1,000 words, I have decided to keep this brief and save everyone from getting eye strain. I recently read this excellent article about the BBC’s spoof documentary Twenty Twelve: http://www.guardian.co.uk/tv-and-radio/tvandradioblog/2012/jul/10/jobs-on-tv-twenty-twelve This led to thoughts about how PR professionals are portrayed…